BRANDING OUR NEIGHBOURHOOD
In 2011 the UJNA completed the process of creating a ‘brand’ to identify our area which is of historical significance in the city of Toronto and which retains many symbols of its unique heritage. Distinctive signs with the image below now appear on our streets and give residents, real estate professionals, and taxi drivers a clearer image of our neighbourhood’s boundaries and character.
Our “Upper Jarvis” brand gives us an opportunity to celebrate our past and to build on the sense of community for the future.
By having a neighbourhood identity, we increase recognition and reputation. These, in turn, increases property values and make it desirable to live and participate in this community.
INFLUENCING LOCAL DEVELOPMENT
The UJNA is proactive in its efforts to influence development in our neighbourhood. Having established our development Design Guidelines, we work with potential and actual developers, the City Planners, our Councillor and others to ensure that development in Upper Jarvis reflects our values and Vision, and holds true to the “neighbourhood” designation (i.e. low rise residential) that applies to the majority of the properties in this area.
Examples of our efforts include the preservation of the James Cooper Mansion within the Tridel condo development on Sherbourne, the low-rise institutional use for the former Children’s Aid property now becoming the home of the Elementary Teachers’ Foundation of Ontario (Isabella and Huntley), and long negotiations to ensure the Bylaw-mandated residential use of the Rogers townhouse properties along Huntley Street.
ARCHITECTURAL PEER REVIEW
In December 2006 the City of Toronto Planning Department held what it noted was its first-ever architectural peer review of a residential development. The peer review process has been used for years in cities like Vancouver as a way to encourage excellence in design. It was at the suggestion of the UJNA, an idea supported by Tridel, that it was initiated here. The building in question was Tridel’s James Cooper Mansion at Sherbourne and Linden. In December 2006 the original design was critiqued by three local and one Vancouver architects, and local residents representing the UJNA were in attendance. We believe the final result benefitted from this process.
LIAISON WITH TORONTO POLICE 51 DIVISION
Thanks to our dedicated local representative, Audrey Burton, and to the network of Neighbourhood Watch street captains she has established, Upper Jarvis is recognized by our police as being an active, well-organized and supportive community. We encourage a strong police presence in our area and encourage reporting of any suspicious activity. Contact Us.
The UJNA communicates residents’ concerns about traffic management to the appropriate authorities and advocates for requested change. This includes the addition of pedestrian crossways, parking enforcement and standards, traffic flow within the neighbourhood, bicycle lanes, relief of traffic congestion and safety issues generally.